iTunes preparing to charge for podcast?

I just noticed this new column this morning! it’s called “Price”!!

Is Apple preparing to charge for some podcast?

I know that some podcasted have been dreaming of this revenue model over an advertisement based. But seriously, you show is better to be very good for me to pay. I know that advertisers have been more than slow to embrace podcasting but i’m not sure that a paying model is going to work either.

I’ve checked around and haven’t found more about this for now, but will continue to dig.

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